Utilizing a healthcare digital marketing strategy will help your practice find their patients through digital means to gain more business online.Ī digital persona is known as your practice’s “face in the media.” it’s a tool used to increase customer service and drive sales. A digital persona is a valuable tool for practices because it helps assist them in learning the way of the modern media world. This helps allow you to define how you want your practice to be represented across all online communication portals. Share your digital persona with everyone in the company to help ensure their online communications align with it.It is very important to not only establish a business persona, but also a digital-specific persona. Representing your company, brand or product through a consistent digital-specific persona is essential to building trust with your customers as you interact online. Should you launch a blog? Develop a mobile app? Connect through Twitter, YouTube, Facebook or LinkedIn? It all depends on what you want to achieve, how you want to connect with customers and what can be accomplished within each channel. Once you have created your digital persona, you are in a great position to plan, implement and manage your organization’s online presence. Step 4: Define your communication channels It can be helpful to think of tone as a sliding scale between two extremes: formal vs. For example, a 140-character tweet announcing an upcoming event calls for a slightly different writing style than a blog post that conveys in-depth knowledge. Just as in real life, the tone of your voice will vary depending on whom you are talking to, the communication channel you’re using and where customers are in the purchasing cycle. A consistent brand voice can be used as a starting point for your digital strategy, and can help shape content that is spread across multiple digital channels to feel like it’s coming from a single source. It speaks for your company or product, and includes both what you say and how you say it. Your voice builds upon your brand values and conveys your digital persona through written words. Some of these values may verge on aspirational but don’t stray too far from what you, and your customers, know to be true. This includes both what your customers can and can’t expect. To help further describe your digital persona, consider a few adjectives and statements that describe how you want to be perceived by customers. ![]()
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